Action Against Medical Accidents
Peter joined AvMA as chief executive in January 2003, replacing the founding chief executive, Arnold Simanowitz OBE. One of Peter’s earliest actions was to introduce a rebranding of the charity, changing its name from Action for Victims of Medical Accidents to Action against Medical Accidents and adding the strapline “for patient safety & justice”. This helped people to recognise AvMA as the leading patients’ charity working for better patient safety as well as justice (in the widest sense) for patients affected by lapses in safety. Peter led AvMA’s work as a core participant in the Mid Staffordshire Public Inquiry and arguably one of his most notable achievements has been leading the charity’s successful campaign for a legal duty of candour. He writes and speaks regularly on the subjects of patient safety and access to justice. Peter says AvMA’s role in “standing up for the little guys” was one of the main things that attracted him to the charity. Prior to joining AvMA he was director of the Association of Community Health Councils for England and Wales, a local Community Health Council chief officer and has worked extensively in the voluntary sector.